The scent of our grandmother's perfume
The warm smell of baking cookies
The smell of a newborn baby
The air after a thunderstorm
…
“Let fragrance tell your story ”
These scents can all conjure vivid memories: Fragrances are a powerful way to tell a story.
It’s not enough to have a fragrance that is appealing, it must reinforce product claims.
Iconic scents must be developed to tell a product’s story.
The customer relies on their nose to make subconscious decisions.
