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AromaKnowledge Perfumery Consulting 

 

“It’s not enough to have fragrance that is appealing, it must reinforce product claims. Iconic scents are developed tell a product’s story and to differentiate it.”

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With over 30 years of experience, we are nimble and   accustomed to quick deadlines. We are vastly experienced in troubleshooting fragrance and base issues and have experience conforming to industry regulations globally.

 

AK consulting services:

  • Custom formulation of fragrances

  • Production for fragrance oils

  • Business selections with expertise in the candle and aircare market.

*If your business needs are pertinent but not strictly within the scope of AromaKnowledge, please contact us above to see if we can tailor a custom solution or refer you to an able party.


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Fragrance Training  

 
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CLASSES ARE PRESENTLY CLOSED FOR COVID-19.

Fragrance training is like learning a language; your skill is as refined as your accent.

It requires discipline, a desire to learn, and a teacher to share their knowledge.

Aromaknowledge provides training services to individuals and businesses as we train salespeople, evaluators, and executives by refining their fluency in the language and its techniques.

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Perfumery for Training for Apprentice Perfumers:

  • In depth study of fragrance raw materials, classic fine fragrances, creation of accords.

  • Perfumers are required to know the background technical details of perfumery, rooted in chemistry. They also must know where the fragrance market is and where it is going.

    *An understanding of chemistry is needed to succeed as a perfumer.

Fragrance Training for Evaluation, Chemists, and Salespeople:

  • Fragrance Training for internal fragrance house trainees in sales, evaluation, chemists, and marketing with emphasis on fragrance types and families.   

  • Industry professionals need a intuitive understanding of the fragrance market in order to achieve optimal performance.

Fragrance Training Fundamentals for non Fragrance Industry Professionals:

  • Fragrance Training for Marketing, Brand Managers, Chemists and those involved in fragrance development.  Topics include fragrance raw materials, the structure of fragrances, fine fragrance families, relevant consumer goods categories, regulations and troubleshooting.

  • Everyone can surely benefit from market understanding and technical knowledge, but may benefit most simply from guided exposure to various perfumery subjects.

Training Formats

Fragrance Training for external clients & consumer goods manufacturers is available in several different formats and customized to meet individual client needs. 

  • Two hour overview sessions

  • Full and half day training intensives

  • Episodic long term client training (an hour a week for a few months)

    • Begin with introductions to fragrance & fundamentals of scent

    • Continue depth with reinforcement as necessary to achieve knowledge set goals

    • Provide individuals with tools to continue independent improvement

The Learning Process

Training is engaging, interactive, and intense as students participate in the discovery of most commonly used motifs in fragrance. Fragrance apprentices are expected to actively engage in the creative process to exercise proficiency throughout their growth into perfumers. Our methodology encourages students to engage themselves in feel meaningful as their new knowledge is immediately applicable.

We expect students to become self-sufficient collaborators. Independence in perfumery is exhibited by perfumers who cultivate a growing database of their own formulas and exhibit fluency of all domains of perfume. A collaborator excels in group environments; they are able to critique fragrances as well as receive critique for their own work. A collaborator identifies valuable notes and motifs within a scent in seek of the intersection between the story that is being told by the perfume, and the story that the customer desires. 

 

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What is TrendSpotting

Making fragrances that will be market relevant demands a clear vision of market trends.  Most scents are developed a year or two before they make it to market.  Identifying strong emerging trends in several related areas allows us to make creative fragrances that set the market trends in fragrance.

 

We look at food, beauty, home décor, and flavor trends.  Fancy Food shows are (were) attended twice each year, with major themes identified that cross over and influence fragrance. Home and industry shows also keep us abreast of the latest décor and design. AromaKnowledge interprets these diverse influences to formulate trendsetting scents.

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Fancy food show summer 2019 recap

 
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